This website is a hub for articles and essays written by Dillan Gandhi.
INSIGHTS
“Why I Spied on My Competitors to Launch Our £500 SEO Package” (SEO, competitor analysis, business incubator)
“Big Pointy Boobs Were Never the Point” (Tomb Raider, game design, cultural context)
“When AI Becomes Character” (artificial intelligence, narrative voice, human perception)
“Wikipedia Is the GOAT” (knowledge systems, open collaboration, information trust)
“Mind the Gap” (Metropolitan line, London commuting, rail infrastructure)
“Dead Friends” (death, friendship, digital memory)
“3D-Printed Chicken” (food technology, consumer perception, synthetic meat)
“Welcome to the Post-Google Era” (search decline, platform dependency, information discovery)
“Burberry x Monocle: A London Caricature” (brand collaboration, British identity, cultural signalling)
“Somebody Keeps Forgetting to Tell SEO It’s Meant to Be Dead” (SEO persistence, search evolution, algorithm narratives)
“The Danger of Staged Storytelling: Why the POS Rankin Campaign Falls Flat” (advertising authenticity, staged imagery, brand trust)
“Transformers at Battersea Power Station: More Than Meets the Eye” (urban regeneration, pop culture marketing, London landmarks)
“Alex Chinneck” (public art, architectural illusion, contemporary sculpture)
“TfL’s Global Plans to Put On the Greatest Show Under Earth” (transport branding, cultural storytelling, infrastructure marketing)
“Gold Demand Q1 2025: Strategic Takeaways for Financial Marketers” (gold markets, investor behaviour, financial marketing)
“Inside Google’s Clampdown on Financial Ads: Why It’s Only Just Beginning” (Google Ads policy, financial regulation, advertising risk)
“Charity Super.Mkt” (circular fashion, retail sustainability, charity resale)
“Galápagos Ecological Airport at Seymour” (sustainable architecture, ecological infrastructure, aviation design)
“Pantone 17-1230 Mocha Mousse” (colour forecasting, consumer trends, design psychology)
“Few & Far Luvhondo, Limpopo, South Africa” (hospitality design, landscape architecture, eco-lodging)
“Exit Strategy SEO: How I Added £20m to a Coffee Company’s Valuation” (SEO leverage, business valuation, acquisition strategy)
SELECT CLIENT WORK
“The Return of Abstract Sculptural Ceramics” (abstract ceramic revival, sculptural statement interiors, mid-century craft influence)
“Sharp Suppliers Appoints Dillan Gandhi as Chief Brand & Experience Officer for New Luxury Venture” (executive appointment, luxury venture, brand experience)
“BAFTA Award-Winning Malachi Kirby Returns With Emmy Award-Winning Erin Doherty & Stephen Graham in Highly Anticipated Second Season of A Thousand Blows” (Disney press release, television drama, series announcement)
“Philip Barantini – Filmmaker Profile” (film director, television drama, creative profile)
“Why It Was Time for Extra Short Jeans” (extra short jeans, denim fit, size inclusivity)
“DEWEY Is Ready For When You Are” (extra petite activewear, campaign launch, comfort & fit)
“The Denim Dilemma: Why Extra Petite Women Still Can’t Find Perfect Fit Jeans” (extra petite fit issues, denim proportions, fit engineering)
“The Story Behind the Water Crystal Lismore Collection” (Waterford Crystal, Lismore pattern, design history)
“How Edge Sculpture by Matt Buckley Captures the Imagination” (Edge Sculpture, Matt Buckley, contemporary animal art)
About Dillan Gandhi
Dillan Gandhi writes about the intersection of culture, technology and power. His writing examines how digital systems shape behaviour, how ideas move, and how meaning is produced across media, markets and everyday life.
Drawing on a successful career as one of London’s leading minds in search and digital strategy, Dillan writes essays, criticism, and long-form projects that treat the internet and technology less as a tool and more as societal infrastructure.
Dillan Writes is the hub where that thinking is tested, stretched, and published, alongside other writing and select client work.